Our Brands...

Supplying High-End Watch Accessories. Italian Leathers, German Craftsmanship.

Bulang and Sons - Straps for high-end luxury watches

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Modern Spirit. Vintage Soul.

Bulang and Sons is a globally renowned destination for high-end vintage watches and premium leather watch straps.

With over 140,000 straps sold in the past 12 years, we are trusted by collectors and style enthusiasts worldwide. Our commitment to exceptional craftsmanship, timeless design, and uncompromising quality has made us a benchmark in the world of horological excellence.

The Wholesale Collection

WAIR. Straps for Apple Watch

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Apple Watch Bands. But Different.


Introducing WAIR., Bulang and Sons' exclusive sub-brand dedicated to premium Apple Watch straps. Crafted with the same precision and elegance that define Bulang and Sons,

WAIR. blends modern functionality with refined aesthetics—designed for those who demand style without compromise.

The Wholesale Collection

Balder - Watch Straps made Sophisticated

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Coming Soon...


Balder is a minimalist and sophisticated line of watch straps inspired by Scandinavian design, tailored for contemporary timepieces from brands like Nomos, Maurice Lacroix, Longines, Tissot and more.